I’m a content designer, manager, and leader.

I simplify complex content, design useful products, and build strong teams.

Growing my people

Right now, I lead content design at Vimeo.

I’m focused on hiring smart people, unlocking their talents, and establishing systems to support them.

To me, good leadership starts with empathy and authenticity. I bring my whole self to work so my teams feel safe to do the same.

I’ve managed content design teams for 8 years, and worked in content and UX for more than a dozen. Before Vimeo, I built the UX content strategy practice at U.Group. My reports went on to lead their own content teams, and folks kept telling me:

“You’re the best boss I’ve ever had.”

“I witnessed Marc grow a humble team of 3 into a powerhouse service line.”

Emily Gallt, VP of Digital Strategy at Triptych

Creating human-centered content

I pair plain-language storytelling with user research, information design, and systems thinking to transform products.

I’ve designed experiences for Fortune 500 companies, big federal agencies, and international nonprofits. Yet as one customer said, my “everyman approach” is “easy to understand and get excited about.”

Getting things done

I’m also an accomplished design project manager. At U.Group, I managed the research and design phase for a $1.2 million digital experience transformation.

Before that, I helped modernize public engagement platforms worth $37 million at the State Department.

Curious about past projects?

Check out my work

“Marc stepped in with calm, curiosity, and confidence, helping us define a clear approach to content design and AI product strategy.”

Kevin Hsieh, Senior AI Product Manager at Spotify

What I can do for you

Content design

UX writing, information design, user flows, user research, content testing, accessible and inclusive language, design systems, content frameworks

Content strategy

Strategic planning, discovery, audience research, brand voice and tone, style guides, editorial strategy, content development, SEO

Content engineering

Information architecture, navigation design, content modeling, data modeling, taxonomy, metadata, schema, content migration, search, LLM training

Content operations

Process design, generative AI, string management, governance, publishing workflows, inventories and audits, analytics and reporting

“To watch Marc present… is to witness magic.”

Maddie Ecker, Associate Creative Director at AKQA

Past talks

More kudos from people I’ve worked with

“As a PM, I valued Marc deeply as a true thought partner: collaborative, sharp, and always grounded in what would create the best user outcome.”

Kevin Hsieh, Senior AI Product Manager at Spotify

“Human-centered is the foundation for how he approaches everything, from his work as a content designer to the way he builds and leads his teams.”

Alex Gordon, Program Director at Huge

“Marc is incredibly thoughtful, well reasoned, and intentional... He built trust with leaders across the org and was able to achieve hiring and expansion goals for his team based on his clear vision.”

Katie Knecht, Creative Lead at Shopify

“As a manager myself, I have always looked at the way Marc keeps his people front and center as a model for how I lead my own teams.”

Alex Gordon, Program Director at Huge

“Marc is passionate about scaling, growing and maturing his team. He empowers others to confidently step up and learn new skills.”

Maddie Ecker, Associate Creative Director at AKQA

“Between leading massive content projects… and staying on top of the latest industry trends… somehow Marc manages to shine most brightly when it comes to developing and leading his team.”

Alex Gordon, Program Director at Huge

“His most impressive skill is his ability to remain composed and articulate under pressure.”

Nicole Snyder, Implementation Project Manager at Amazon

“He excels at driving solutions cross-functionally, no matter how muddy a problem may seem. He can weather any change… and bring a positive attitude to it all.”

Katie Knecht, Creative Lead at Shopify

“I watched Marc develop, scale and grow the content design team, mentoring and coaching members to help them thrive.”

Garrett Hoppin, Manager at Accenture

“He brings strong content instincts to everything he touches, with a clear sense of how language and flow shape trust and usability.”

Kevin Hsieh, Senior AI Product Manager at Spotify

“Marc is one of the most fantastic creative partners I've ever had the pleasure of working with... He's a fantastic writer and leader of writers, guiding rather than telling.”

Katie Knecht, Creative Lead at Shopify

“Beyond his excellence at the nuts and bolts of content design, Marc is unparalleled at mentoring, managing, and craft development.”

Emily Gallt, VP of Digital Strategy at Triptych

“He’s passionate about mentorship, he consistently gives thoughtful and actionable feedback, and… he always makes sure to fully understand his team’s professional goals.”

Maddie Ecker, Associate Creative Director at AKQA

“He has done a masterful job not just finding great talent, but pouring into them in a way that would never suggest he had other obligations at work.”

Alex Gordon, Program Director at Huge