I’m a content designer, researcher, manager, and leader.
I simplify complex content, design useful products, and build strong teams.
Growing my people
Right now, I lead content design at Vimeo.
I’m focused on hiring smart people, unlocking their talents, and establishing systems to support them.
To me, good leadership starts with empathy and authenticity. I bring my whole self to work so my teams feel safe to do the same.
I’ve worked in content and UX for more than 10 years. Before Vimeo, I built the UX content strategy practice at U.Group. My alums went on to run their own content teams, and folks kept telling me:
“You’re the best boss I’ve ever had.”
“I watched Marc develop, scale and grow the content team, mentoring and coaching members to help them thrive.”
Garrett Hoppin, Digital Producer, Accenture
Creating human-centered content
I pair plain-language storytelling with user research, information architecture, and systems thinking to transform products.
I’ve designed content for Fortune 500 companies, big federal agencies, and international nonprofits. Yet as one client said, my “everyman approach” is “easy to understand and get excited about.”
Getting things done
I’m also an accomplished project manager. At U.Group, I managed the research and design phase for a $1.2 million digital experience transformation.
Before that, I helped modernize public engagement platforms worth $37 million at the State Department.
Curious about past projects?
Check out my work
“Human-centered design is… truly the foundation for how Marc approaches everything, from his work as a content designer to the way he builds and leads teams.”
Alex Gordon, Program Director, Huge
What I can do for you
Content strategy
Strategy workshops, audience research, brand voice and tone, style guides, editorial strategy, content development, search engine optimization
Content design
UX writing, user research, content testing, competitive analysis, user journeys, user flows, accessible and inclusive language, design systems
Content engineering
Information architecture, navigation models, content models, sitemaps, taxonomy, metadata, schema, content migration, search
Content operations
Governance plans, publishing workflows, content inventories and audits, key performance indicators, analytics and measurement
“To watch Marc present… is to witness magic.”
Maddie Ecker, Associate Creative Director, AKQA
Recent talks
Building your own content practice, Leadership by Design
Human-centered design strategy, Drupal GovCon
More kudos from people I’ve worked with
“Marc’s expertise in design thinking and human-centered design is evident in how he approaches both the craft and the management of content.”
Emily Gallt, Associate Director of Content Strategy Services, WDG
“Marc is passionate about scaling, growing and maturing his team. He empowers others to confidently step up and learn new skills.”
Maddie Ecker, Associate Creative Director, AKQA
“Between leading massive content projects… and staying on top of the latest industry trends… somehow Marc manages to shine most brightly when it comes to developing and leading his team.”
Alex Gordon, Program Director, Huge
“His most impressive skill is his ability to remain composed and articulate under pressure.”
Nicole Snyder, Project Manager, Amazon
“As a manager myself, I have always looked at the way Marc keeps his people front and center as a model for how I lead my own teams.”
Alex Gordon, Program Director, Huge
“Beyond his excellence at the nuts and bolts of content strategy, Marc is unparalleled at mentoring, managing and craft development.”
Emily Gallt, Associate Director of Content Strategy Services, WDG
“He’s passionate about mentorship, he consistently gives thoughtful and actionable feedback, and… he always makes sure to fully understand his team’s professional goals.”
Maddie Ecker, Associate Creative Director, AKQA
“He has done a masterful job not just finding great talent, but pouring into them in a way that would never suggest he had other obligations at work.”
Alex Gordon, Program Director, Huge