To see more of the 200+ releases I’ve helped shape at Vimeo since 2022, get in touch.
I use research and testing to make meaning out of chaos.
At Vimeo, I’ve transformed a tiny copy desk into a powerhouse design practice that people fight to get on their roadmaps.
My team has shaped 200+ product releases across 30 product teams including AI, enterprise, growth, platform, and core workflows. Some results I’m proud of:
↑50% activation, ↑15% conversions, and ↑5% retention from an overhauled global navigation system and home
90% completion rate on AI translations and 23M minutes of video enriched with AI creator tools
↑400% video views and ↑160% visits from revitalized community surfaces
Before Vimeo, I built the UX content practice at U.Group and grew it from 2 people to 20. My team designed content, architected experiences, and won awards for federal agencies and Fortune 500 companies.
Transforming global navigation and home — ↑50% activations
Designing content for a 0→1 AI product — $10M+ in new revenue
Reimagining video management surface — ↑10% CSAT
Coaching team to optimize core workflows — ↑14% bookings
Designing a new platform for Department of Ed — Grand Prize win
Reimagining FTC's consumer experience — 5 products consolidated
Telling the story of NASA's impact on earth — ↑320% views
Building credibility through content for EWG — ↑2.5x contributions
“Marc easily moves from mentoring team members to crafting copy to leading and managing massive design projects.”
Maddie Ecker, Associate Creative Director at AKQA