Creating a new design system for the Department of Education
Poor governance and a lack of strategy have made ED.gov hard to use. The Department called for help with a redesign competition.
Challenge
Storytelling was inconsistent, microcopy was unclear, user flows led to dead ends and landing pages had become link farms. We set out to reimagine ED’s brand, design, content and architecture to better serve Americans.
What I did
Led user research and content discovery
Reimagined information architecture
Wrote new UX microcopy and messaging
Created content and design components
“Marc excels at distilling content to its simplest form while improving its impact.”
Nicole Snyder, Project Manager, Amazon